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By: Next Web

Plyfe Gives Online Advertising a Playful Twist, Aiming to be a Win-Win for Consumers and Brands

April 05 2012

The Internet can be an overwhelming place with so much information thrown our way all day and night long. When big brands spend millions of dollars on advertising campaigns, the most important thing they care about — their greatest ROI — is your attention and engagement. This is why the quest to gamify the time you spend on Internet is on, with brands, marketers and bored housewives at the helm of the movement.

Read more here.

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